Welcome to the October 2008 Edition of
“Leadership:  It’s All about TRUST.”
An On-line Newsletter from Ellen Castro that Addresses
Leadership and Business in Today’s Interesting Times

On the eve of Halloween, regardless of the country, the customer finds it “scary” when...

• They are blamed for the vendor’s non-performance.
• They are given directives instead of options.
• There is a “surprise” slippage on a delivery date.
• The supplier assumes what matters to them, their business needs and their priorities.
• The supplier forgets who the customer is.

The customer finds it a “treat” when...

• The vendor shows commitment and passion to the customer’s business needs and success.
• They are delivered what promised when promised.
• The supplier takes away their concerns and worries by being pro-active and focusing on what can be done.
• They are kept in the loop regarding progress.
• Their business is appreciated!

Today’s leaders understand that current thoughts and actions impact a future which is either “scary” or a “treat.”

Question for Reflection

What is the most pragmatic thing you can do today to be less “scary” and a “treat” to the customer?

The choice is ALWAYS yours!

 Now that truly is scary J...we create our reality with every choice.

Please feel free to share this with a colleague or friend.  Your comments and thoughts are always appreciated … I am always learning...J.  Until next time, choose wisely.

Ellen Castro is a catalyst for excellence.  She is the bestselling author of Spirited Leadership … 52 Ways to Build Trust on the Job and Tortilla Soup for the Spirit.  Ellen holds an EdM from Harvard University and an MBA from SMU where she currently serves as an instructor for the Business Leadership Center.  Ellen has the great joy to coach, write, speak, consult and teach on three continents and in eleven countries.  She has owned and managed her current business since 1991 with all business opportunities through referrals. It’s all about TRUST, excellence and service!

Ellen’s intent and commitment is to do ALL the good she can, for as many as she can, whenever she can.

She can be reached at 214.750.7718 or ellen@ellencastro.com.  Please visit www.EllenCastro.com.

Ellen Castro 2008.  All rights reserved worldwide.  If this was forwarded to you and you want your own copy each month, please email ellen@ellencastro.com with “Trust Subscribe” in the subject line.  Your name will never be sold or shared.  If you prefer to unsubscribe, or received this in error, reply with “Trust Unsubscribe” in the subject line.

Happy Halloween!