Welcome to the November 2005 edition of “Leadership: It’s All About Trust.”
An
on-line newsletter from Ellen Castro
that addresses
leadership in today’s ever changing
world.
Today’s Leaders
Today’s leaders are thankful for their customers,
both internal and external. Without
their customers, their companies or organizations would not
exist.
Thus, today’s leaders know …
·
It is all about the
customer.
·
It is all about the
customer experience.
·
And while their products
and/or services are expected to be the best, there is more. The MORE is the positive emotional
connections built on trust and caring.
Today’s leaders understand …
·
People buy from
people.
·
People buy from people
they trust and respect.
·
People CHOOSE to buy from
people who care about them and have THEIR best interests at
heart.
Today’s leaders make a difference in the lives of
their customers by demonstrating trustworthiness and caring in every single
moment, in every single way.
The choice
is ALWAYS yours. Choose
wisely.
Questions for Reflection
How can I create more connections with my
customers?
How can I make my customer a
hero?
Joy to you
and yours this holiday season.
Feel free to share this with a colleague or
friend. Your comments and thoughts
are always appreciated … I am always learning. Until next time, choose wisely.
Ellen
Castro is a bestselling author. She holds an EdM from
Ellen
Castro 2005.
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